Pricing Your Work: What to Charge for Editorial and Advertising Photography
What’s the standard day rate for an editorial shoot? Why do commercial photography prices seem so random? Is it ever okay to accept a job that doesn’t pay well? And can you really make $15,000 per day as a photographer? Let’s find out.
As part of Feature Shoot’s premium newsletter, we asked industry leaders to peel back the curtain and provide some no-nonsense advice on how photographers should be pricing their work. This time around, we’re spotlighting two specialties that warrant a deep dive: editorial and advertising photography.
Our experts include Tracey Woods, formerly the Photo Director at ESSENCE Communications; National Geographic photo editor Jeff Heimsath; Artist Representative Lesley Zahara; Jen Jenkins, the founder of Giant Artists; and the influential artist manager and producer Norma Jean Markus.