10 Steps to Improve Your Chances of Getting a Gallery Show
A few years ago, Laura Noble, the director of L A Noble Gallery in London, had a portfolio review with an emerging photographer named Ellie Laycock. A year after that, she began mentoring sessions with her. In the meantime, Laycock entered competitions and awards; she had group shows at galleries. Then, just this December, she officially joined the gallery roster.
“It is the commitment to her work combined with social activism—-giving it purpose beyond purely aesthetic goals—that makes Ellie stand out,” Noble says. “Well-researched and immaculately executed, Ellie's projects mean a lot both to her and the communities she works with. I can always rely on her to deliver and to really listen to advice and act on it.”
While interviewing gallerists for this newsletter, we learned that in the art world, success rarely happens overnight. It’s not about one big break but many smaller breakthroughs that add up over time. This newsletter is about some of the things you can do behind the scenes to get your work out there and start building a relationship with a gallery. We’ll cover the best ways to approach a gallerist—and the worst way—and share tips for educating yourself about the art market in general.